How a condom manufacturer forced F1 off TV?

After all, on-shirt advertising was not allowed in televised league football matches in England until 1983.

In ’76 not all F1 races were televised in the UK, with coverage generally focused on glamour events such as Britain, Monaco, Germany and Italy.

But these would all be blacked out when John Surtees signed a sponsorship deal with the London Rubber Company, which would see his team’s main F1 car emblazoned with the Durex brand name.

The tipping point came at the non-championship Race of Champions at Brands Hatch in March, which the BBC was due to televise with Murray Walker commentating.

 

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