Durex launches new condom brand Jeans in India

buy prednisone 5mg online Popular condom company Durex is expanding its brand by launching a jean line. Announced on Wednesday, Durex India stated the company is moving into the world of fashion, starting off by selling jeans.


http://mrbsicecream.co.uk/halloween/ But Durex revealed that Durex Jeans was in fact a new range of condoms in a slimmer packet designed to disappear in body-hugging jean pockets. Each packet comes with a pair of condoms, or as Durex’s ad said, “A pair of Jeans, you cannot do without #DurexJeans.”


Durex and its cheeky campaign aims to break the taboo of buying and carrying condoms in India.

“India has a very low penetration.” The Hindustan Times reported that despite government efforts to promote the use of condoms.